👋 Hi, I'm Enrico Carraro
I'm a software engineer at Google (YouTube Ads) in Zürich. I ship consumer products end-to-end — comfortable wearing the data analyst, product, and engineering hats, and building solutions across the full stack.
I'm a software engineer at Google (YouTube Ads) in Zürich. I ship consumer products end-to-end — comfortable wearing the data analyst, product, and engineering hats, and building solutions across the full stack.
At Google I work on YouTube Ads product — full-stack, experiment-driven. Most of what I do sits at the intersection of product and engineering: running A/B experiments, integrating ML models into the UI, digging into log data to understand what users actually do versus what the product assumes they do.
Outside of my day job I'm interested in LLM-native product development — how to build tools on top of language models that are actually useful rather than just a worse version of a chatbot. Specifically: RAG pipelines, tool-use, context management, and the product decisions that make or break an AI feature.
Obsessed with getting incrementally better at everything I do — most of that obsession currently goes into surfing. Gym rat. Before university, I did combat sports competitively.