- Lead technical and product direction for Homepage ads: ML integration, architecture, experiment design. Drove the team's roadmap response when YouTube Home started losing sessions to Shorts (users hopping in from Shorts and bouncing right back), rescoping our approach around that new traffic pattern.
- Designed and shipped the dynamic feed framework. Started from log-data analysis to find when users actually re-engaged with Home (return-to-home transitions, inline muted playback, Shorts playback), then built ad triggers around those moments instead of fixed slots.
- Operated experiment-first across all product work; every initiative ran the full loop: hypothesis → log-data analysis → A/B experimentation → iteration → launch.
- Conducted 50+ technical interviews and closed 3 headcount in the past year.
👋 Hi, I'm Enrico Carraro
Tech Lead on YouTube Homepage ads; five years at Google across security, Watch ads, and now Home. One-person dev shop through university, co-founded startups; comfortable with data analysis, engineering, and product.